Viviana Jackelin Mendoza
Social Media Manager @Every Man Jack
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WORK HISTORY
Social Media Manager @Every Man Jack
Mill Valley, CA, US
Hired to own and elevate social media strategy. Reporting directly to Director of Integrated Marketing,collaborate with cross-functional partners across Paid Social, Email, Sales, Ambassador, Influencer,and Public Relations teams to build brand awareness and drive sales growth. Manage SeniorAssociate Social Media Manager.Hit ground running and overhauled social media marketing and content execution strategy. GrewTikTok following more than 4X in <2 years by blending organic content strategy with strategic TikTokboosts. Facilitated quarterly giveaways with strategic partners like Ice Barrel and Matt James (TheBachelor) that generated hundreds of thousands of views, likes, and comments from targetcustomers.AREAS OF FOCUS: Marketing Strategy | Product Marketing | Integrated Marketing | Social MediaStrategy & Management | Demand Generation | Cross-functional Collaboration & Alignment
ABOUT VIVIANA JACKELIN MENDOZA
Hi there, I’m Viviana Mendoza, a data-informed, results-driven integrated marketing professional withnearly 10 years of progressive experience driving consumer awareness and preference throughtraditional, digital, and social media channels.I’m an expert at driving consistent, scalable results while also not being afraid to innovate. At EveryMan Jack, I drove the rapid growth of our TikTok following from 100K to 450K followers in less than24 months by implementing a mix of organic content strategy and strategic TikTok boosts. At TailoredBrands (home to Men’s Warehouse), I pioneered integrated marketing campaigns on SMS andsocial.Although I’m more than comfortable influencing consumer behavior across several marketingchannels, I got my start in social media, and I am often the in-house expert on organic and paidsocial.My work would not be possible without my ability to foster powerful relationships. Whether it’s peers,executives, vendors, or influencers, I’m highly skilled at building meaningful relationships that movethe business forward.When not implementing integrated marketing campaigns, you’ll likely find me volunteering with DogsFor Better Lives, a national Assistance Dog organization that trains shelter dogs to become ServiceDogs.MARKETING EXPERTISE: Social Media Strategy | Integrated Marketing Campaigns | IncrementalMarketing | Digital Content Development | Demand Generation | Product Marketing | Partnerships |Public Relations | Field Marketing | Event Management | Cross-functional Collaboration | TeamLeadership | Budget Ownership | Data Insights | Marketing KPIs
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