Viviana Wiewall

Director, Consumer Public Relations @Eventbrite

Reporting directly to the CCO, I spearhead Eventbrite\'s consumer comms strategy, focused on reshaping perceptions and positioning the brand as the ultimate destination for live experiences. This involves close collaboration with cross-functional teams, staying on top of cultural trends, and translating data into compelling opportunities to boost awareness and demand for Eventbrite\'s consumer offerings.+ Drove a fivefold increase in press coverage in 2023 compared to the previous year, securing more than 1,250 pieces of coverage across national and regional media platforms+ Crafted and executed GTFO & Date, the company’s first PR-driven cultural campaign, strategically immersing Eventbrite in the dating conversation and garnering 1.9B+ impressions across earned and social media+ Originated and spearheaded one of the best-performing influencer marketing campaigns, driving over 10M impressions