Viviana Moore

About Viviana Moore

My solid background includes strategic business planning, accounting, marketing, events management, excellent customer service delivery.I am known as a subject matter expert in company products, pricing, certification, and demonstration.One of my core expertise includes assessing market conditions, customers’ preferences, and competitors’ activities to devise and offer strategic action plan establishing customers/vendors and increasing market share.I excel at customer and pipeline management, relationship building, and solutions offering.I am adept at identifying and evaluating applicable programs, promotions, and add-ons to market company’s product portfolio along with education and technical support for product alternatives.Below are a few examples of my career accomplishments:• Strived for achieving specific resellers in designated market by leveraging advanced technological expertise and consultancy.• Boosted profitability and ensured full contract compliance by negotiating reviews and analyzing full lifecycle of new vendor contracts.• Gained recognition due to solid subject matter expertise on Check Point products, programs, competition, and market.

Experience

1. Vendor Marketing Manager

   TD SYNNEX

   Aug 2022 — Present · US

   Collaborates with management to define and develop marketing strategies to drive profitable growthIdentifies, establishes and maintains relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities and successes.Increases agreed upon growth goals, drives demand generation and expands market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives.Markets products/brands within budget to obtain maximum profitability.Evaluates and adjusts strategies to respond to changing and/or competitive markets.Such activities may include the following as well as other duties as assigned:Identifies and cultivates key relationships with influencers applicable Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI.Continually collaborates with internal peers, and/or suppliers to effectively define, develop and execute marketing strategies.Develops and/or implements marketing policies and objectives.Manages the introduction of new programs or features.Defines the internal and external communication strategy for areas of responsibilityDevelops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent?look and feel? for internal and external communications.Coordinates and manages applicable events.Contracts and works with outside vendors for development and delivery of marketing programs.May engage in contract negotiationsMay manage fee-based marketing programs focused on targeted marketsMay oversee the tracking of supplier rebates.

Skills

• Sap
• Account Management
• Strategic Planning
• Microsoft Excel
• Project Management
• Negotiation
• Outlook
• Process Improvement
• Management
• Hp
• Sales Process
• Microsoft Office
• Sales
• Team Leadership
• Product Management
• Sales Management
• Salesforce.com
• Solution Selling
• Direct Sales
• B2b
• Sales Operations
• Product Marketing
• Customer Service
• Marketing
• New Business Development