Vivian Aili Wang

About Vivian Aili Wang

I bring nearly 20 years of hands-on marketing and communications experience in the automotive industry. I began my career as a local, execution-focused launch marketer, working closely with product, sales, and dealer teams on the ground. Over time, I grew into a regional, integrated communications leader, trusted to connect local market realities with global OEM strategy.At WPP Group, I helped build an integrated agency model by bringing multiple disciplines together to deliver complex vehicle launches at scale. At Renault China, I became a key internal and external communications partner during a major business transformation—translating China market trends, EV developments, and operational shifts into clear narratives that leadership, global teams, and stakeholders could understand and act on.Having worked closely with China, U.S, and European teams throughout my career, and fluent in English, French, and Mandarin, I am known for being steady, practical, and results-driven—someone who dives deep, stays grounded, and uses communication as a real business tool to ensure message consistency and accuracy during periods of change.

Experience

1. Marketing Expert

   Mercor

   Oct 2024 — Present · MD, US

   During my search for a full-time role, I was selected as a part-time, project-based Simplified Chinese–English Marketing Expert with Mercor, a fast-growing AI talent platform.

Education

• University of Northern Iowa

  MBA

• Shanghai Normal University

  B.A., Advertising

  2001 — 2005

Skills

• Advertising
• Digital Strategy
• Creative Direction
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Customer Insight
• Interactive Marketing
• Outdoor Advertising
• Marketing Communications
• Creative Strategy
• Media Planning