Vivian Ni

Commercial Vice President @Upspring

Livingston, NJ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Commercial Vice President @Upspring

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New York, NY, US

EDUCATION

2004 — 2006

Sun Yat-sen University

Master, Biochemistry

SKILLS

FmcgBrand EquityCustomer InsightBrand ManagementMarketing StrategyShopper MarketingManagement

ABOUT VIVIAN NI

Senior Marketer with over 18 years of proven business success with global consumer goods companies in US, France and China. Demonstrated strong ability to develop and implement marketing strategy, digital marketing, E-commerce, new business strategy, sales development, innovation and finance strategies that achieved double-digit business growth. Strategically focused on Brand strategy, equity building, communication, creative development, media strategy, consumer experience and activation, digital marketing, e-commerce, innovation, market research, consumer insight, project management and business planning. Rich experience in wide scope of portfolio (local brand, international brand, M&A brand and new brand), multiple channels (Ecommerce, social commerce, traditional retail, special channel - restaurant and hotel, and cross border). Passionate and committed leader with innate ability to motivate diverse teams through strong vision and influencing skills. Strong leadership to constantly motivate and drive a high performance team.

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Vivian Ni — Commercial Vice President at Upspring in Livingston, NJ, US | Unifers