Vivian Cruz-Rivera
Marketing Communications Specialist @StartCare
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WORK HISTORY
Marketing Communications Specialist @StartCare
Directed full website redesign within 2 months of hire, overseeing copy, branding, and creative vision.• Led organization-wide rebrand, launching new name, visual identity, and communications strategy.• Increased Instagram following by 15% and LinkedIn by 6.6% through targeted content and campaigns.• Developed and launched the organization’s first e-newsletter, growing subscriber engagement.• Manage social media strategy and content creation, including event campaigns and editorial planning.• Designed and oversaw branded merchandise to support marketing, events, and brand awareness.
EDUCATION
Muhlenberg College
Bachelor’s Degree, Dance, Media and Communications
SKILLS
ABOUT VIVIAN CRUZ-RIVERA
As an experienced leader, I excel in collaborative environments, driving organizational…
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