Vivian Chettiar

Team Lead - Business Intelligence Customer Experience @The Souled Store

Mumbai, IN

Driving data-led strategies to elevate customer experience by identifying insights, trends, and pain points through deep analytical models. Leading and executing cross-functional BI projects that bridge business goals with actionable insights across customer journeys. Designing real-time dashboards and automated reporting solutions to empower teams with faster decision-making capabilities. Implementing automation workflows to streamline repetitive processes, reduce manual effort, and improve operational efficiency. Exploring and deploying AI-driven solutions (like predictive models and sentiment analysis) to enhance personalization, reduce churn, and boost customer satisfaction. Collaborating closely with Product, Support, and Growth teams to ensure data alignment and enhance end-to-end customer lifecycle touchpoints. Owning the customer feedback loop – transforming qualitative and quantitative inputs into measurable business outcomes. Championing a culture of data literacy by mentoring teams on BI tools (Power BI, Looker Studio, SQL) and storytelling with data.