Vivian Cheng
Trademark & Copyright Principal at Fish & Richardson P.C.
- Role
- Principal at Fish & Richardson P.C.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Vivian Cheng
Passionate about protecting brands, I help businesses—from global leaders to industry disruptors—safeguard their trademarks, trade dress, and copyrights. With experience across consumer products, food and beverage, and other industries, I provide strategic guidance and litigation support in trademark, trade dress, copyright, unfair competition, false advertising, and related breach of contract disputes in U.S. district courts, appellate courts, and New York state court. I also represent trademark owners in opposition and cancellation proceedings before the Trademark Trial and Appeal Board, including through trial. A meticulous and methodical investigator, I handle all aspects of pre-suit investigations, enforcement actions, and litigation, ensuring clients are prepared to defend against IP claims or assert their IP rights. Beyond litigation, I counsel clients on brand protection in the digital space, trademark clearance and prosecution, copyright registration, and licensing agreements. Included in the “Best Lawyers: Ones to Watch” list by The Best Lawyers in America (2026) and the World Trademark Review\'s WTR (20••••25). Named a Rising Star by Managing Intellectual Property (20••••25).
Experience
Principal
Jan 2022 — Present
Education
Emory University School of Law
JD, Law
2011 — 2014
Cornell University
Bachelor of Science, Biology & Society, Policy Analysis & Management
2007 — 2011
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