Vivek Kumar
Senior Associate @Meesho | Ex. @Eversana Consulting | Mercor | IIT Kharagpur 25’
- Role
- Senior Associate - Business Management at Meesho
- Location
- Patna, BR, IN
- LinkedIn followers
- 500 followers
About Vivek Kumar
B.Tech graduate from IIT KGP, majored in Industrial and Systems Engineering. My interests lie in management consulting, supply chain management, Operations Research, and data science. I am passionate about problem-solving and love tackling complex challenges. My commitment to hard work and honesty has been a driving force in my academic pursuits.
Experience
Senior Associate - Business Management
Jun 2025 — Present · Bengaluru, IN
Seller Growth Team :>Built and scaled a high-velocity seller acquisition engine serving 5M+ users, driving NMV growth through record GST Seller onboarding via Google and Meta Campaigns.>Led ops & content team to execute seller awareness video campaign (1Cr+ views); drove 25M+ reach, improving CTRs.>Optimized demand–supply via PST-led catalog fixes, boosting DAU and improving LLM accuracy.Meesho Mall (Branded Marketplace):>Drove on-app discovery by launching horizontal feeds, fixing branded search, and enhancing the Mall transactor experience, improving views, DAU, retention, and NMV.>Built off-app discovery leavers via social media awareness and affiliate marketing, scaling creator-led acquisition for Meesho Mall.>Led WhatsApp & notification growth loops to acquire new users and increase repeat usage on Mall.
Education
Indian Institute of Technology, Kharagpur
Bachelor of Technology - BTech, industrial and systems
2021 — 2025
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