Vivek V T
Integrated Marketing Strategist | Brand Specialist
- Role
- Regional Marketing Manager- Kerala at Malabar Gold & Diamonds
- Location
- Kozhikode, KL, IN
- LinkedIn followers
- 500 followers
About Vivek V T
Strategic and growth-focused Marketing & Business Development Professional with 14+ years of experience in brand management, regional marketing, retail expansion, promotional planning, digital marketing, and revenue growth across multi-store retail networks and consumer brands. Proven ability to drive store footfall, category sales, campaign ROI, and customer engagement through targeted ATL/BTL and digital marketing initiatives. Experienced in leading cross-functional teams, dealer networks, and market activation strategies aligned with business goals. Adept at market analysis, competitor mapping, and driving business growth in highly competitive markets.
Experience
Regional Marketing Manager- Kerala
Jun 2024 — Present · Kozhikode, IN
Designed and executed regional marketing strategies across 40+ showrooms in Kerala to drive store footfall, category performance, and revenue uplift in competitive markets.• Led festival, bridal, and seasonal 360° marketing campaigns, strengthening brand connect and improving walk-in conversion rates.• Managed ATL, TV & Media, BTL & Digital campaigns, including newspaper ads, television spots, FM radio, OOH branding, retail activations, influencer collaborations, and paid performance marketing campaigns.• Planned, directed, and supervised campaign-based model shoots, bridal lookbook shoots, and product-focused photo/video shoots for brand storytelling across digital and in-store platforms.• Executed store launch events, media coordination, celebrity visits, and local community engagement programs to build brand presence and reputation.• Led CRM & Customer Lifecycle Management, focusing on customer profiling, repeat purchase engagement, loyalty program performance, and retention strategies to enhance CLV (Customer Lifetime Value).• Coordinated visual merchandising rollouts, thematic displays, and category positioning to ensure cohesive brand identity across all retail touchpoints.• Conducted market trend analysis, competitor benchmarking, and consumer behavioral research to guide product push plans, promotional strategies, and pricing alignment.• Trained and mentored Marketing Managers, Business Development Executives, and Customer Relationship Executives to ensure consistent execution of brand standards and campaign messaging.• Created annual and quarterly marketing plans, managed budgets, reviewed campaign ROI, and presented performance insights to senior leadership for strategic decision-making.
Education
Payyannur College, Payyannur,PO-Edat
Bachelor of Commerce (B.Com.)
2005 — 2008
Indian Institute of Management, Kozhikode
POST GRADUATION IN MARKETING MANAGEMENT
2019 — 2020
Chinmaya Institute of Technology, Kannur
Master of Business Administration (MBA)
2010 — 2012
Skills
- Cross Selling
- Financial Services
- Portfolio Management
- Mis
- Microsoft Excel
- Business Strategy
- Business Development
- Business Development, Team Management, Sales, Customer Service, Administration and Marketing
- Business Planning
- Business Analysis
- Team Management
- Valuation
- Financial Analysis
- Corporate Finance
- Management
- Financial Modeling
- Team Leadership
- Sales
- Analytical Skills
- Accounting
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