Vivek Reddy
Sales Leader | $100M+ Enterprise Sales | 7× Consecutive Circle of Excellence | Cloud, Network, SaaS, Billing, Identity & Marketing Solutions
- Role
- Senior Sales Director, Identity and Marketing Solutions at TransUnion
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Vivek Reddy
I’m a sales leader with a proven record of driving growth and building high‑performance…
Experience
Senior Sales Director, Identity and Marketing Solutions
Jun 2017 — Present · Reston, VA, US
Lead revenue growth across media & entertainment, telecommunications, and technology verticals, partnering with some of the world’s most iconic brands to drive measurable business impact through marketing data, analytics, and insights. Known for building high-performance teams, expanding strategic enterprise relationships, and delivering results well above target.Sales Leadership Highlights• Consistently exceeded targets, leading the team to 110%+ of goal for two consecutive years, driven by new logo wins and strategic account expansions in competitive enterprise markets.• Developed and coached a top-performing sales team, fostering a culture of accountability, collaboration, and consistent overachievement.• Spearheaded growth initiatives in high-value verticals, winning multi-year enterprise agreements with global leaders in sports, entertainment, social media, consumer electronics, and gaming.• Expanded C-suite relationships across Fortune 500 accounts, unlocking new revenue streams and cross-portfolio opportunities.• Dream team award winner (2024).Performance Achievements (as an Individual Contributor)• 7× consecutive Circle of Excellence award winner and Sales Executive of the Year (2022).• Delivered $60M+ in net-new bookings with 160% average quota attainment.• Led the highest number of net-new logo acquisitions company-wide, including: o Top 3 sports leagues o 2 of the top 4 media & entertainment companies o 2 of the top 5 social platforms o 2 of the top 4 consumer electronics manufacturers o 2 of the top 3 gaming companies• Ranked #1 in marketing analytics deal volume organization-wide.
Education
Columbia University - Columbia Business School
Master of Business Administration (M.B.A.)
Bangalore University
Bachelor’s Degree
Skills
- Business Development
- Leadership
- Brand Development
- Software as a Service (Saas)
- Saas
- Sales
- Customer Relationship Management (Crm)
- Account Management
- Software Industry
- Strategy
- Bss
- Management
- Cloud Applications
- Marketing Strategy
- Open Source Software
- Go-to-Market Strategy
- Managerial
- Business Intelligence
- Software Sales
- Professional Services
- Pre-Sales
- Strategic Partnerships
- Team Leadership
- Sales Engineering
- Consulting
- Web Analytics
- Program Management
- Solution Selling
- Business Strategy
- Sales Operations
- Crm
- Oss
- Entrepreneurship
- Billing Solutions
- Solution Architecture
- Enterprise Software
- Start-Ups
- Cloud Computing
- Selling
- Big Data Analytics
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