Vivek Tyagi
Operation Manager Digital | Precision Media | Ex-Criteo
- Role
- Operation Manager Digital at Majid Al Futtaim
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vivek Tyagi
AdTech | Account Management & Ad Operations | Campaign Management | Optimisation |…
Experience
Operation Manager Digital
Jan 2022 — Present
Managing onsite ad campaigns for AdTech (Precision Media) display ads- Coordinating and briefing targeted e-sampling, offsite, and CRM campaigns, ensuring smooth launches via cross-team collaboration- Optimizing search keyword-based sponsored listing campaigns- Working with the onsite team to resolve placement issues / placement alignments - Collaborating with sales teams to develop effective media plans- Managing documentation for media plans, assortments, and creatives- Proficient in in-store DOOH advertising- Conducting QA for onsite display campaigns- Updating the campaign tracker sheet daily- Designing wireframes for Brand Day and brand store campaigns- Recommending strategies and executing gamification campaigns on Shopobill based on client requirements- Optimizing display ads to achieve client KPIs, such as ROAS, CTR, and impressions- Planning and executing campaigns for Vox Cinemas- Conducting month-end reconciliation and billing checks for Saudi operations- Experienced in creating deep links using Adjust- Collaborating with data and product teams to build dashboards for campaign performance and optimization.
Education
Institute of Management Studies (IMS) Ghaziabad - Business School
Master of Business Administration (M.B.A.), MARKETING AND OPERATIONS
2016 — 2018
Lovely Professional University
Bachelor’s Degree, Mechanical Engineering
2011 — 2015
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