Vivek S
II Demand Generation II Enterprise Marketing II Customer Acquisition II Field Marketing II Award-Winning Campaigns II Demand Strategy
- Role
- Senior Marketing Manager - Demand Strategy at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vivek S
Professional experience in Demand generation, Field Marketing, GTM strategy, Regional marketing initiatives, Account-based Marketing targeting Enterprise and Mid-market accounts. Led organisation’s growth initiatives with Integrated Marketing Campaigns for SaaS offerings in the tech B2B space aligned to corporate priorities resulting in sales qualified pipeline.Proficient in leading field marketing initiatives working closely with sales leaders, driving marketing campaigns for SaaS offerings across the marketing funnelBagged Industry Awards for Best Mobile Marketing Case Study (April 2018) and Awarded Adobe Digi100 - India\'s Top 100 Digital Marketer (Aug 2018) by The Paul WriterLed cross-functional teams, managing regional marketing with digital, social, content marketing campaigns and execution delivery to achieve marketing driven business performance
Experience
Senior Marketing Manager - Demand Strategy
Jul 2025 — Present · Bengaluru, IN
Education
SDMIMD
PGDMS, Marketing
2001 — 2003
Skills
- Team Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Go-to-Market Strategy
- Retail
- Leadership
- Program Management
- Demand Generation
- Integrated Marketing
- Marketing
- Business Development
- Digital Marketing
- Marketing Communications
- Requirements Analysis
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