Vivek Kumar Soni

About Vivek Kumar Soni

As a seasoned digital marketing professional, I have a proven track record of delivering results-driven campaigns that enhance brand visibility and drive conversions. With over two years of experience in the field, I have developed a strong expertise in programmatic advertising, affiliate marketing, and social media marketing.I am currently working as a Team Lead-Programmatic at Adsflourish, where I oversee the execution of large-scale programmatic campaigns for various clients across different industries. Prior to this, I was a Senior Manager Delivery at U2opia Mobile, where I managed the delivery of high-quality mobile solutions for global clients. I also have experience as a Senior Affiliate Marketing Manager at Alot Digital Solutions India Pvt Ltd, where I optimized affiliate marketing strategies to increase revenue and customer engagement. I hold a Bachelor\'s degree in Biotechnology from Awadesh Pratap Singh University, Rewa, and I am certified in Digital Marketing by HubSpot Academy. My goal is to leverage my skills and experience to create innovative and effective digital marketing solutions that meet the needs of diverse clients and industries.

Experience

1. Team Lead-programmatic

   Adsflourish

   Oct 2024 — Present · Gurugram, IN

   Leading end-to-end execution of performance and programmatic campaigns across DSPs, native platforms, Google Ads, and mobile OEMs (Xiaomi, Vivo, Oppo, etc.).Managing user acquisition, branding, retargeting, and lead generation campaigns for top D2C brands in skincare, finance, e-commerce, and utility apps.Strategizing and optimizing campaign KPIs (CPL, CPA, ROAS) using data-driven approaches, driving daily active users (DAUs) and maximizing ROI.Coordinating with cross-functional teams (sales, operations, tech, and creatives) to deliver performance excellence.Onboarding and maintaining strong relationships with publishers, affiliates, ad networks, and inventory partners (e.g, Bajaj Finserv).Developing media plans for app/web campaigns using diversified inventory like OTT ads, in-app traffic, intrusive ads, cashback, coupon sites, and more.Initiating and managing the development of \'SupermanAds\', Adsflourish’s proprietary DSP platform for programmatic advertising.Ensuring accurate campaign tracking with tools like Appsflyer, and collaborating with clients on creative strategies and performance reports.

Education

• Awadesh Pratap Singh University, Rewa

  Bachelor's degree, Biotechnology

  2013 — 2016