Vivek Singh
Customer Relationship Manager | Agent of Continuous Improvement | Support Customers with Innovative ABB Technologies
- Role
- Head of Business Development and Marketing- El Outdoor & Digital Substation Products at ABB
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Vivek Singh
Dynamic and growth-focused executive with 14+ years of experience driving revenue, market share, and organizational transformation across the energy and electrification sectors. Proven success leading high-performance teams, building strategic customer partnerships, and delivering profitable growth through data-driven decision-making, innovative go-to-market strategies, and operational excellence.
Experience
Head of Business Development and Marketing- El Outdoor & Digital Substation Products
Jan 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US
Led a $300M product portfolio, achieving 30%+ YoY growth through targeted go-to-market strategies, pricing optimization, and new product launches.Directed a cross-functional team, driving order growth, margin expansion, and portfolio diversification, while managing market intelligence, competitive positioning, and forecasting across product lines.Built strategic marketing plans by segment & channel (Utility, C&I; OEM, Distribution), aligning product development priorities with market needs and business value.Coached and developed 6+ direct reports, leading to two promotions in 2024 and building a high-performance team culture
Education
Veermata Jijabai Technological Institute (VJTI)
Bachelor's, Engineering
2007 — 2010
Duke University - The Fuqua School of Business
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2018 — 2019
North Carolina State University
Master's, Engineering
2010 — 2011
Shri Bhagubhai Mafatlal Polytechnic
Technical Diploma
2004 — 2007
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