Vivek Sardana
Global Segment Marketing Manager, Building Automation @Renesas Electronics
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WORK HISTORY
Global Segment Marketing Manager, Building Automation @Renesas Electronics
Santa Clara, US
Responsible for global strategy and execution for the Building Automation segment. Lead worldwide regional teams (Americas, Europe, Japan, China, Taiwan, Singapore & India) to implement growth strategies and go-to-market plans for HVAC, Lighting, Security, and Fire & Safety sub-segments.• Propose MRDs for new products, technologies & solutions to management• Manage a global team of marketing & application engineering members.• Identify and drive all aspects of IoT and building automation segment solutions/ecosystem including MCUs/MPUs, software, tools, reference designs, IP, application examples, and IDH partners. Define & execute partner strategy.• Develop and promote segment focused technologies such as Artificial Intelligence, HMI, sensors, LED drivers, motor control, and communications standards (e.g. Bluetooth, BT Mesh, 802.15.4, WiFi, BACnet, DALI, VLC, PLC, LoRA, Sub-GHz, Zigbee, and Thread, etc.).• Responsible for worldwide design-in, revenue, and margin targets.• Define and drive awareness campaigns including speaking at key industry events.
EDUCATION
National Institute of Technology, Tiruchirappalli
BE (ECE), Electronics and Communication
Southern Illinois University, Carbondale
MS (EE)
SKILLS
ABOUT VIVEK SARDANA
OVERVIEW OF QUALIFICATIONSAccomplished semiconductors marketing and business development manager, with a proven track record driving revenue and margin growths in various markets. My expertise gives me demonstrated ability to collaborate with cross-functional teams to successfully drive strategy and create strong business results. A creative strategist and an entrepreneurial mindset. AREAS OF EXPERTISEProduct Marketing, Business Development, Product Line Management, Segment Marketing, Outbound Marketing, P&L, Strategic Partnerships, Forecasting, Competitive Intelligence, Go-to-market Campaigns, IoT, Building Automation, Smart Homes, Telecommunications, Computing, Test and Measurement, Processors, Microcontrollers, FPGA
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