Vivek Sanghvi
Digital Marketing Specialist | Expert in E-Commerce & Paid Ads | Driving Online Growth with Data-Driven Strategies
- Role
- Marketing Advertising Specialist at Llounge
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Vivek Sanghvi
Helping Brands Scale with Performance Marketing & Digital Strategy I’m Vivek…
Experience
Marketing Advertising Specialist
Sep 2024 — Present · Kolkata, IN
Implemented A/B testing across ad creatives, targeting strategies, and campaign structures to optimize performance and maximize ROI.• Experimented with multiple ad formats, including video reels, carousel ads, single-image ads, and WhatsApp message-driven ads, to identify the most engaging content for the target audience.•Tailored campaigns ensuring relevance and higher engagement from regional audiences.• Scaled campaigns to reach 6.5M users and generate 10.4M impressions, achieving a CPM as low as ₹2.04.• Drove 104,837 link clicks at a CPC of ₹0.52, showcasing strong audience engagement and cost efficiency.• Delivered 31,232 landing page views at a cost of ₹0.74 per view, optimizing traffic and conversions.• Generated Meta leads at a cost of ₹1.63 per lead, capturing high-quality leads for the business.• Ran localized campaigns in Kolkata and Guwahati, achieving landing page views at a cost of ₹0.74 per view.Managed high-performing Google Ads Search campaigns for Llounge, an Apple-authorized reseller, achieving results that significantly outperform industry benchmarks:• Achieved a CTR of 14.29% for a Black Friday Campaign, showcasing highly engaging ad creatives.• Drove 25,714 clicks for the Republic Day Mega Sale campaign, with a Cost Per Conversion of ₹1.02• Leveraged Performance Max campaigns to achieve a Cost Per Conversion of ₹1.18.• Optimized 181+ active keywords across campaigns, ensuring maximum ROI and relevance.These results highlight my ability to deliver measurable outcomes and competitive advantages in search advertising.
Education
Jadavpur University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2020 — 2023
The Bhawanipur Education Society College
Higher secondary education (HSE), Business/Commerce, General
M. P. Birla Foundation Higher Secondary School
Secondary School Certificate (SSC)
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