Vivek Rathi
People x Technology Products x Data x Operations | IIT, ISB
- Role
- Group Leader - Martech Solutions at Novartis
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
Experience
Group Leader - Martech Solutions
Sep 2023 — Present · Hyderabad, IN
Leading team of of People Managers and SMEs supporting Global Product Owners & Countries to define roadmap, capabilities, activation, and operations for Marketing Technology Platforms: Customer Relationship Management, Marketing Automation, Web (Drupal)Leading Global Campaigns Hub, delivering International Commercial Excellence priorities using harmonized Marketing Automation platform for top international markets, embracing Operational Excellence and 2x Productivity.Leading geo-expansion of Drupal platform to 50+ markets, removing roadblocks for the countriesMaximized product adoption of harmonized enterprise CRM: onboarding Field based teams using other CRM systems to enterprise CRM platforms: Led E2E discovery, design, rollout, change management, and operations in collaboration with onshore / offshore teams.Commitment to talent development – enabled cross-domain competency growth and career pathways
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