Vivek Raj

About Vivek Raj

An MBA graduate from IIM Udaipur with 6+ years of experience in building features for web…

Experience

1. Senior Analyst (Business Architecture)

   Accenture

   May 2022 — Present · Gurugram, IN

   Video Commerce Client from USActed as product liaison to manage requirements for 3 teams within the Customer Purchase and Service pod, ensuring alignment with business goalsDeveloped a sprint plan to migrate the payment service provider (Adyen) on the web platform, improving the burndown predictabilityLed backlog grooming sessions to refine and prioritise functional user stories, ensuring the readiness for upcoming sprintsFacilitated brainstorming sessions with architects to assess the technical feasibility of the Direct-to-Vendor Return initiative, enabling a pilot launchDefined 25+ user stories with acceptance criteria and UX workflows for AEM and Adobe Target features, reducing development rework by 30%Designed a data collection process in Excel to track team performance metrics, improving accuracy and reducing manual update time by 50%MS Platform OperationsGained hands-on experience to build templates for Microsoft\'s email campaigns based on AEM and Adobe Campaign while collaborating with Microsoft PMBuilt an Excel-based estimation model using weighted parameters like effort, risk & complexity, contributing to 95% on-time project delivery Revamped 40+ documentations on AEM components to streamline email template development, reducing dependency on senior developers by 50%Presented a POC using Microsoft Loop to manage requirement change requests in real-time, reducing change tracking delays by 40%Redesign and Analytics Tracking on Media websiteSegmented users in Adobe Analytics based on video interaction metrics such as completion rate and watch time, improving marketing campaign CTR by 25%Migrated user behaviour tracking rules from Google Tag Manager to Adobe Target, improving personalisation rule execution speed by 30%Designed a GDPR-compliant data capture and storage process using MS Visio, reducing compliance audit findings by 40%

Education

• Indian Institute of Management Udaipur

  Master of Business Administration - MBA

  2020 — 2022

• Indraprastha Institute of Information Technology, Delhi

  Bachelor of Technology (B.Tech.), Computer Science

  2012 — 2016