Vivek Navukkarasu
Digital Marketing Head | Media Director | Digital Media Strategist | Digital Media Initiatives | Client Portfolio Management | Campaign Management | Risk Management
- Role
- Media Director at BornHi Digital
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Vivek Navukkarasu
A strategic and result-driven Digital Media Strategist offering 8+ years of expertise in…
Experience
Media Director
Jun 2024 — Present
Digital Strategy: Formulate and implement a comprehensive digital marketing strategy to drive brand visibility, audience engagement, customer acquisition, lead generation, Incremental sale and more across all digital channels.•Media Planning: Develop and manage digital media plans and budgets, ensuring efficient allocation of resources across paid media, SEO, and affiliate marketing channels.•Customer Acquisition & Retention: Drive strategies for customer acquisition and retention through targeted digital marketing initiatives, optimizing customer journeys, and enhancing user experience. •Strategize and drive compelling new client pitches, effectively onboarding brands through impactful presentations and strategic alignment.•Analytics & Reporting: Lead the implementation of advanced analytics tools to track digital performance.•Team Leadership: Manage and mentor the digital marketing team, fostering a culture of innovation, collaboration, and continuous learning to meet evolving business needs.
Education
Sri Sairam Engineering College
MBA - Master of Business Administration, Marketing and operatins
2011 — 2013
A.V. College of Engineering
Bachelor of Engineering - BE, Computer Engineering
2005 — 2009
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