Vivek Kuruvilla

Senior Brand Manager Marketing Manager - Nestle South Asia @Nestlé

Gurgaon, IN

Overseeing the rapid expansion of the £12.5M international RTD beverages business for Nestlé South Asia, driving growth through innovation, media excellence, and channel expansion.• Product Relaunch: Led the complete repositioning, packaging redesign, and integrated marketing campaign for NESCAFÉ Cold Coffee in 2024 and 2025, achieving +41% revenue growth.• Brand Communications: Delivered 3 national campaigns (TV, OTT, digital, OOH) reaching 150M+ consumers and increasing brand awareness by 5.1%. Executed India\'s largest branded Minecraft activation, generating 21M+ organic YouTube views, £22K worth of organic PR over 30 days. Designed and delivered a 70-college activation programme, driving £19K in direct sales.• Business Planning: Built a 2030 brand roadmap forecasting 10X revenue growth through a revamped GTM strategy and portfolio planning.• Performance Marketing: Tripled e-commerce sales via improved paid visibility, search, and retargeting; increased revenues through Blinkit (our largest quick-commerce partner) 5X while maintaining ROAS > 2 and CAC ≤ 40% of COGS.• Channel Development: Doubled revenues from Reliance Retail, India’s largest modern trade player through targeted interventions and joint business planning.• Sustainability Innovation: Piloted packaging change to reduce plastic use by 10M units annually by 2026.• Awards: Brand Equity – DG+ Awards 2025 – Best Use of Esports and Gamification

Narsee Monjee Institute of Management Studies

Master of Business Administration (M.B.A.)

Model Engineering College

Bachelor’s Degree

St. Thomas School, Thiruvananthapuram

AISSE and AISSCE