Vivek Jaiswal

Experience

1. Digital Media Manager

   RSPL Group

   Sep 2022 — Present · Gurugram, IN

   Branding Strategy: Execute integrated digital campaigns to drive reach, awareness, and brand recall across Meta, Google, YouTube, and influencer channels, tailored for Metro, Tier 2, and Tier 3 markets.2. Audience Strategy: Build campaigns using default and custom audiences on Google and Meta. Conduct A/B testing, optimize performance, and compare CPV/CPM and view rates across segments.3. Team Leadership: Lead and mentor cross-functional teams and digital agencies, designers, tech developers, content creators, and media specialists to deliver high impact, collaborative campaigns.4. Paid Campaign Strategy: Oversee planning and optimization of paid media including #Meta Ads,#YouTube,#Search,#Display,#OTT, and Influencer campaigns, ensuring alignment with brand objectives.5. Content & Creative: Drive social media content creation and across platforms. Provide strategic input and support for DVC/TVC productions to maintain brand consistency.6. Performance Analysis: Leverage tools like #GA4,#Google Ads Manager,#Search Console,#semrush and #Meta Analytics to track performance and actionable insights.7. Budget Management: Strategically allocate media budgets using #CPM,#CPV,#TCPV,#CPCV,#CPL, and #CPA models based on audience behavior and market type, ensuring optimal ROI and spend efficiency.8. Amazon Strategy: Implement Amazon Ads (SP, SB, SD), optimize product listings with SEO, A+ content, and PDP improvements for visibility and conversion growth.9. New Media & Tools: Continuously evaluate and integrate emerging media, martech, and audience solutions like #WhatsApp Business,#DV360,#Channel Factory,#Modash,#Zoho,#PayU,#Paytm,#Hootsuite,#Amazon PI, and #Audio Ads to enhance campaign reach and effectiveness.