Vivek Dikshit
Chief Business Officer - Content Distribution Infrastructure @Zee Entertainment Enterprises Limited
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WORK HISTORY
Chief Business Officer - Content Distribution Infrastructure @Zee Entertainment Enterprises Limited
Mumbai, IN
EDUCATION
University Institute of Technology, RGPV
B.E., Electronics & Communication
Texas McCombs School of Business
Post Graduate Program in Artificial Intelligence for leaders
Symbiosis Centre For Management and Human Resource Development
MBA, Marketing
SKILLS
ABOUT VIVEK DIKSHIT
20+ years of experience driving customer lifecycle management and revenue growth across OTT, YouTube, Pay TV, Telecom, and DTH industries, with expertise in analytics, online payments, mobile broadband, and subscription models- Extensive experience working with industry leaders, gaining deep insights into consumer behavior in large-scale B2C environments and developing data-driven strategies for growth- Strong understanding of consumer behaviours of Indians, particularly in video content consumption, subscription trends, and digital engagement in India and global markets- Skilled in analyzing consumer behavior and leveraging research insights to design effective subscriber acquisition, retention, and loyalty strategies- Proven expertise in setting up end-to-end digital payment ecosystems through strategic partnerships with platforms, banks, and technology companies, driving adoption and enhancing customer experience- Successfully developed and managed strategic alliances with internet companies, payment providers, technology firms, and VAS partners to create innovative growth opportunities- Recognized for achieving accelerated growth and taking on high-impact leadership roles within organizations, demonstrating a consistent track record of delivering results- Honored with the prestigious Chairman’s Award by the Aditya Birla Group ( given to a select few by Mr.Birla across all companies of the group operating in 42 countries) and recognized as one of the Top 100 Most Influential AI Leaders in the Sourcing Luminary category, reflecting exceptional leadership and innovation.
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