Vivek Sekaran

Video Partnerships @ IPG.

Role
Senior Associate - Video Partnerships at IPG Mediabrands
Location
Pune District, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vivek Sekaran

Started my media career as a teenager on the very platforms you scroll through daily…

Experience

  1. Senior Associate - Video Partnerships

    IPG Mediabrands

    Mar 2024 — Present

    Responsible for the end-to-end management of linear advertising campaigns for Constellation Brands Inc, with a strong focus on Live Sports activations for flagship brands like Corona Extra.Campaign Setup & Activation: Overseeing the planning, execution, and seamless launch of Live Sports and other linear media campaigns, ensuring strategic alignment with brand goals.Optimization & Performance Management: Monitoring campaign delivery across major networks and live sports broadcasts, making real-time adjustments to enhance visibility and audience engagement.Stakeholder Coordination: Liaising with internal teams, media partners, and network vendors to ensure campaigns run smoothly and deliver on key objectives.Billing & Reconciliation: Managing financial processes, including invoice validation, budget tracking, and post-campaign reconciliation to ensure accuracy and compliance.Post-Campaign Analysis & Audits: Conducting performance evaluations, compiling data-driven insights, and delivering reports to optimize future Live Sports and linear advertising strategies.

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Vivek Sekaran — Senior Associate - Video Partnerships at IPG Mediabrands in Pune District, MH, IN | Unifers