Vivek Sekaran
Video Partnerships @ IPG.
- Role
- Senior Associate - Video Partnerships at IPG Mediabrands
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Vivek Sekaran
Started my media career as a teenager on the very platforms you scroll through daily…
Experience
Senior Associate - Video Partnerships
Mar 2024 — Present
Responsible for the end-to-end management of linear advertising campaigns for Constellation Brands Inc, with a strong focus on Live Sports activations for flagship brands like Corona Extra.Campaign Setup & Activation: Overseeing the planning, execution, and seamless launch of Live Sports and other linear media campaigns, ensuring strategic alignment with brand goals.Optimization & Performance Management: Monitoring campaign delivery across major networks and live sports broadcasts, making real-time adjustments to enhance visibility and audience engagement.Stakeholder Coordination: Liaising with internal teams, media partners, and network vendors to ensure campaigns run smoothly and deliver on key objectives.Billing & Reconciliation: Managing financial processes, including invoice validation, budget tracking, and post-campaign reconciliation to ensure accuracy and compliance.Post-Campaign Analysis & Audits: Conducting performance evaluations, compiling data-driven insights, and delivering reports to optimize future Live Sports and linear advertising strategies.
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