Vivek Ballabh
Growth-Focused Marketing & Media Executive - Driving Scalable Solutions Across Digital, Creative, AdTech & Brand Strategy | ₹1000Cr+ Budgets | Award-Winning Campaign Leader
- Role
- SVP - Growth Solutions at Performics India
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Vivek Ballabh
I have over 22 years of business expertise in digital marketing and branding. Currently, I lead Growth Solutions for Performics (Publicis Groupe). I am passionate about applying technology and innovation across both offline and digital marketing spaces using a data driven approach.> Expert in establishing a media practice including setting up large search and analytics COEs > Drives cross-collaborative effort by engaging multiple SBUs, partners and vendors to create synergy and optimize team efforts for campaign efficiency > Successfully implemented campaign strategies leading to positive dispersion for digital marketing across large FMCG and auto clients.> Strong understanding of financial drivers and alignment with client objectives and internal organizational goals > Drove marketing wins for a wide variety of Fortune 500 brands like Maruti Suzuki, Hero Motocorp, Eureka Forbes, Dabur, Microsoft, Nestle, Metlife, Samsung, Makemytrip.com, AMD, Fritolays, Nokia, ITC, Airtel.
Experience
SVP - Growth Solutions
Jan 2024 — Present · Gurugram, IN
Education
Osmania University
B.Sc, Computer Science, Maths, Physics
St Joseph's Public School
ICSE, Mathematics, Science, Computer Science, Commerce
1984 — 1995
IPE
MBA (PGDBM), Marketing, MIS
2000 — 2002
Skills
- Business Strategy
- New Media
- B2b
- Account Planning
- Media Buying
- Advertising
- Mobile Advertising
- Interactive Advertising
- Interactive Marketing
- Marketing
- Strategy
- Sem
- Online Advertising
- Integrated Marketing
- Search Engine Marketing (Sem)
- Display Advertising
- Web Analytics
- Market Planning
- Google Adwords
- Ppc
- Digital Marketing
- SEO
- Online Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- E-Commerce
- Mobile Devices
- Mobile Marketing
- Media Planning
- Management
- Digital Strategy
- Google Analytics
- Social Media Marketing
- Digital Media
- Marketing Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.