Vivek B.
Global Head-Strategic Initiatives, Digital Marketing & CX, BFSI Technology Transformation Group
- Role
- Global Head-strategic Initiatives, Digital Marketing & Cx, Bfsi at Tata Consultancy Services
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vivek B.
Vivek leads Digital Marketing and CX Services as part of BFSI Technology and…
Experience
Global Head-strategic Initiatives, Digital Marketing & Cx, Bfsi
Mar 2019 — Present
Vivek heads Digital Marketing and CX Services for Banking Financial Services globally. His works across Strategy, Consulting, Transformation and Innovation in Digital Marketing and CX and associated Emerging Technology themes. He and his team work with clients in identifying and addressing Digital Marketing and CX challenges and are responsible for bringing in the best of TCS services, solutions and SMEs relating to Marketing Experience, Marketing Technology, Marketing Intelligence and Agency services covering Experience design, MarTech, Analytics and innovation areas including (but not limited to) Gen AI, Digital Twin, Metaverse- AR/VR. He has 24+ years of Industry experience mostly relating BFSI domain
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