Vivek Avasthi
Revenue Growth Advisor for SaaS and Digital Businesses
- Role
- Head of Digital Marketing at Vinove Software and Services
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vivek Avasthi
Over 20+ years of expertise in digital marketing, currently leading the marketing efforts at Vinove Software. Focused on scaling SaaS businesses using data-driven strategies, including SEO, performance marketing, and marketing automation. Partnered with cross-functional teams to execute omni-channel campaigns, achieving measurable results like increased customer retention and ROI optimization. A strategic leader with a proven track record of leveraging advanced Martech solutions and AI-driven tools to enhance customer engagement and personalization. Known for building high-performing teams and fostering innovation, while delivering scalable growth systems that convert. Dedicated to empowering organizations to achieve long-term success in competitive markets.
Experience
Head of Digital Marketing
May 2011 — Present · New Delhi, IN
Digital Transformation & Innovation:Led company-wide digital transformation initiatives, integrating advanced martech stacks to streamline operations.Pioneered the use of AI in marketing, enhancing personalization and customer engagement.Strategic Planning & Execution:Developed and implemented omni-channel marketing strategies that increased customer retention by 30%.Executed product marketing campaigns that contributed to a 25% increase in market share.Team Leadership & Development:Managed and mentored a diverse team, fostering a culture of agility and innovation through agile marketing methodologies.Spearheaded professional development programs focused on analytics and insights, customer journey mapping, and storytelling in marketing.
Education
KNI- Sultanpur
B.S.C, Biology
1995 — 1998
National Institute of Information Technology
GNIIT, Computer
1998 — 2001
Skills
- Jquery
- Web Applications
- Magento
- Web Development
- Crm
- Cms
- Apache
- Javascript
- Html 5
- Android
- Json
- Joomla
- Dhtml
- Dreamweaver
- Zend Framework
- Xml
- Html + Css
- E-Commerce
- Loaded Commerce
- Google Analytics
- Xhtml
- Wordpress
- Databases
- Html5
- Php
- Web 2.0
- Html
- Mysql
- Ajax
- Sql
- User Interface Design
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