Vivek Anand M.

About Vivek Anand M.

I am a data-driven analytics professional with 14+ years of experience in digital analytics, specializing in Adobe Analytics, Adobe Web SDK, and customer data solutions. I began my career in Front-End Development, which gave me a strong foundation in web technologies and a deep understanding of data implementation at the ground level.Over the years, I have worked with leading organizations to design, implement, and optimize scalable analytics frameworks that enable data-backed decision-making. My expertise spans the complete analytics lifecycle—from solution design and technical architecture to implementation using Adobe Launch (Web & Mobile) and advanced reporting.I focus on translating complex data into actionable insights that improve customer experience and drive measurable business outcomes.I am also passionate about knowledge sharing and have led multiple internal training sessions, enabling teams to effectively leverage Adobe Analytics and related technologies. I strongly believe that empowering teams with the right skills and understanding is key to maximizing the value of any analytics investment.Core strengths:• Adobe Analytics (Developer Expert Certified – AD0-E209, AD0-E213) • Adobe Web SDK & Adobe Target • Solution Design & Data Architecture • Implementation using Adobe Launch (Web & Mobile) • Data Analysis, Visualization & Insights • Training, Mentoring & Stakeholder Collaboration I am always open to connecting with like-minded professionals, collaborating on data-driven initiatives, and exploring opportunities where analytics can create meaningful impact.

Experience

1. Senior Data Analyst

   Optum

   Nov 2024 — Present · Noida, IN

   Senior Data Analyst at OPTUM (United Health Group)( Digital Analytics, Adobe Target, Adobe Analytics, Adobe Launch, UI Development Experience) 2x Adobe Certified Provide technical expertise (includes Javascript, Adobe Launch, Adobe Target, Adobe Analytics) and recommendations in new and existing projects.

Education

• Arena Multimedia (APTECH)

  AAASP, Web Animation, Flash Scripting, Sound Editing and Internet based Application

  2009 — 2010

• Sikkim Manipal University

  Bachelor's degree in Computer Application (BCA), Computer Software Engineering

  2009 — 2011

• Sikkim Manipal University

  Master of Computer Applications (MCA), Computer Software Engineering

  2011 — 2014

Skills

• Object-Oriented Programming (Oop)
• Javascript
• Html 5
• Google Maps Api
• Json
• Css
• Adobe Photoshop
• As2/3
• Html
• Oop
• User Interface
• Unit Testing
• Xml
• Team Leadership
• Sharepoint Designer
• Html5
• Phonegap
• Tortoise Svn
• User Interface Design
• Cascading Style Sheets (Css)
• Actionscript
• Dhtml
• Front-End
• Intershop
• Tweenmax
• Jquery
• Agile Web Development
• Web Applications
• As2.0
• Usability
• Subversion
• Muse
• Sound Editing
• Photoshop
• User Experience
• Web Development
• Flash
• Camtasia