Vivek T A

About Vivek T A

I truly believe that life is all about acquiring as many skills as humanely possible. And then going and acquiring some more.

Experience

1. Senior Engineer

   Target

   Jul 2023 — Present

   Shipping frontend at scale for Target.com: 150M+ monthly guests, zero margin for error- Architected core frontend capabilities for Wish Lists, contributing to $340M in revenue across the entire vertical- Worked closely with the Chrome team to collab on pre-released browser capabilities on Target.com. One of the few retail deployments at that scale doing this- Architected AI-powered Gift Finder and Holiday Wishlist experiences under Gift Registry, driving 35%+ improvement in engagement and conversion during peak seasonal traffic- Led an SSR initiative with parallel server-side API orchestration across high-traffic campaign pages. Better speed, better crawlability, Google approves- Designed a React Query data layer that cut redundant API calls by 30%+ through smart caching and stale-while-revalidate strategies- Shipped an AI-powered Grafana plugin that automates dashboard analysis and surfaces real-time performance insights. So engineers can sleep- Architected config-driven, SSR-ready Next.js UIs to accelerate deployments and enable A/B testing at massive scale- Improved Core Web Vitals and TTI through lazy loading, render splitting, and memoization, validated through A/B testing, not vibes.

Education

• Christ University, Bangalore

  Pre University, PCMB

  2014 — 2016

• Visvesvaraya Technological University

  Bachelor of Engineering, Computer Science

  2016 — 2020