Vivek Solanki
Performance Marketing
- Role
- Performance Marketing Lead at GreyToYellow
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
Experience
Performance Marketing Lead
May 2023 — Present · Gurugram, IN
Performance MarketingCreating and executing a strong performance marketing strategy & execution plan.Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels. Identifying and testing new channels to continue to meet or exceed established critical metrics.Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Gather performance reports of all marketing campaigns, & assess against client expectations (ROI & KPIs).Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat).Growth MarketingDesigning new marketing campaign concepts from scratch Monthly BTL & Digital campaign planning and execution with a focus on low-cost innovationDesigning metrics and tracking them to manage campaigns and initiativesAssessing & augmenting Paid Marketing & SEO growth for mobile apps and websites (WordPress, Shopify)
Education
Pt. J L N College, Faridabad
Bachelor's degree
2013 — 2016
J.C. Bose University of Science and Technology, YMCA
Master of Business Administration - MBA
2017 — 2019
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