Vivek Singh
Influencer Marketing | RMG | Probo
- Role
- Influencer Marketing Manager at Probo
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vivek Singh
Digital Marketing | Influencer Campaigns | Growth StrategySpent ₹70Cr+ in influencer marketing, working with creators to drive serious ROI. From hardcore negotiations to full-funnel strategy, I focus on getting results — not just reach.Built campaigns from scratch, wrote high-converting brand scripts, closed top-tier brand deals, and managed everything from endorsements to agency cuts — always with CAC and LTV in mind.Known for scaling creator-led growth while keeping performance metrics sharp.I bring the numbers, the network, and the narrative — all aligned for brand success.
Experience
Influencer Marketing Manager
Jul 2024 — Present · Gurugram, IN
Scaled platform from 50K → 1.5M DAUs through digital acquisition and re-engagement campaigns aligned with seasonal events, directly driving GMV growth at a steady 1.6% take rate-Reduced marketing payback cycle from 11 months → 2 months by launching urgency-driven deposit offers, personalizing cashback campaigns, and increasing average deposit per user, improving ROI on a ₹10Cr+ monthly budget-Built India’s largest influencer engine creators) by removing agency dependence, negotiating directly with creators, and securing long-term scalable partnerships at lower CAC-Negotiated ₹100Cr+ in marketing spends with ~30% cost savings, e.g, reducing IPL CPM from ₹150 → ₹80 while optimizing ad scripts, placements, and frequency to maximize efficiency-Expanded brand reach to 50M+ users through strategic partnerships with Jio, Hotstar, Paytm, PhonePe, and high-performing influencers, timed to trends and events for maximum impact-Designed viral influencer scripts & content formats, boosting CTR, brand recall, and conversions across diverse demographics and platforms-Built real-time ROI dashboards to track signups, deposits, CAC, and retention (D3/D7/D30); ran A/B tests and feedback loops to continuously optimize campaigns-Spearheaded development of internal tool “Vidhi”, automating approvals, storing campaign history, and enabling data-driven decision-making—reducing manual ops and improving repeatability.
Education
Maharshi Dayanand University
Master's degree, Master's degree in Mathematics
DAV Schools Network
High School Diploma, High School/Secondary Diplomas and Certificates
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