Vivek Singh
Marketing Manager – Strategic Alliances & Partnerships | Affordability Campaigns | BFSI | Consumer Durables | Business Growth
- Role
- Marketing Manager Consumer Finance (Strategic Alliances, Partnerships & Affordability Campaigns) at Voltas Limited - A TATA Enterprise
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vivek Singh
Strategic and Growth oriented marketing and partnerships leader with 11+ Years experience in building performance driven partnerships and driving affordability led growth across BFSI and Consumer Durables sectors. Currently, I lead Strategic Alliances & Affordability at Voltas Limited (A Tata Enterprise), managing nationwide affordability initiatives for both Voltas and Voltas Beko. My role focuses on converting affordability into a competitive advantage through deep partnerships with Banks, NBFCs, Aggregators and Payment Gateways. Over the years, I have driven pan India merchant activation, designed customized affordability constructs, unlocked incremental revenue streams and ensured strong governance through payment reconciliation and audit management (ATR), backed by data-driven insights and agile negotiation capabilities. I bring a strong blend of strategic thinking, execution rigor, stakeholder management and commercial negotiation.I specialize in building high impact strategic alliances, affordability programs and consumer finance ecosystems that directly translate into business growth for digital and physical touchpoints, streamlining merchant experiences and embedding finance into the customer journey for enhanced conversion. 🧩Affordability Programs | 🤝 Strategic Partnerships | Pan-India Merchant Activation | Consumer Financing | Business Development | Payment Reconciliation | 🧾 Audit Management (ATR)| Data-driven Decision Making | Stakeholder & Vendor Management | Commercial Negotiation
Experience
Marketing Manager Consumer Finance (Strategic Alliances, Partnerships & Affordability Campaigns)
Voltas Limited - A TATA Enterprise
Sep 2024 — Present
Education
School of Management Sciences, Varanasii
PGDM (Marketing & Business Analytics ), Marketing , Marketing Research & Business Analysis
2013 — 2015
Skills
- Team Leadership
- Customer Service
- Network Development
- Public Speaking
- Customer Relationship Management (Crm)
- Management
- Managing Distribution Channels
- Marketing
- Microsoft Office
- Market Research
- Business Development
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