Vivek Singh
Associate Manager - Consumer Experience at Tata Consumer Products for Eastern & Central- India
- Role
- Associate Manager - Consumer Experience at Tata Consumer Products
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Vivek Singh
With extensive experience in consumer marketing and brand management, I currently serve…
Experience
Associate Manager - Consumer Experience
Jul 2024 — Present · Lucknow, IN
Spearheaded BTL & Trade Marketing initiatives and crafted immersive Consumer Experiences across Eastern & Central India, driving brand engagement and loyalty. Key accomplishments include- Conceptualized and executed targeted quarterly marketing plans, yielding significant brand visibility and ROI- Demonstrated fiscal responsibility, managing marketing budgets and reports to optimize resource allocation- Fostered collaborative relationships with clients and agencies, ensuring seamless campaign execution and exceeding expectations- Conducted market trend analysis, informing data-driven brand awareness strategies that resonated with target audiences- Developed innovative solutions to showcase products, leveraging creative thinking to captivate consumers and drive sales.
Education
Karnataka State Open University
Master of Business Administration - MBA
2013 — 2015
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