Vivek Roy

Manager - Digital Marketing @Generali Central Insurance

Mumbai, IN

Driving digital transformation in the general insurance space with a focus on customer-centric product development and innovation.2. Spearheading CRM strategy and implementation, optimizing sales and service journeys through Zoho CRM and other Martech platforms.3. Owning end-to-end WhatsApp automation strategy, including chatbot development, self-service options, and multilingual customer experience.4. Leading digital campaigns across web, mobile, and messaging platforms to enhance customer engagement, retention, and renewals.5. Building data-driven customer journeys with marketing automation tools to boost cross-sell, upsell, and personalized communication.6. Collaborating with cross-functional teams—tech, design, compliance, and business—to deliver seamless digital insurance solutions.7. Monitoring performance metrics and insights to continuously optimize digital touchpoints and improve ROI across all channels.

Insurance institute of india

Licentiate degree

St. Xavier's College

Bachelor of Arts (B.A.)

ITM Group of Institutions

PGDM