Vivek Roy
MarTech & Digital Experience Manager | CRM, CX & Gen AI Automation | AI-Driven Digital Journeys | Growth & Automation | 10 Years in BFSI
- Role
- Manager - Digital Marketing at Generali Central Insurance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vivek Roy
MarTech & CRM Manager with 10 years in insurance, specializing in digital journeys, AI automation, and multi-channel growth. I’ve led CRM, WhatsApp automation, NPS journeys, and digital self-service initiatives across large BFSI teams.Now focused on Adobe Campaign, AEP, and Generative AI to drive scalable digital transformation.
Experience
Manager - Digital Marketing
Jun 2022 — Present · Mumbai, IN
Driving digital transformation in the general insurance space with a focus on customer-centric product development and innovation.2. Spearheading CRM strategy and implementation, optimizing sales and service journeys through Zoho CRM and other Martech platforms.3. Owning end-to-end WhatsApp automation strategy, including chatbot development, self-service options, and multilingual customer experience.4. Leading digital campaigns across web, mobile, and messaging platforms to enhance customer engagement, retention, and renewals.5. Building data-driven customer journeys with marketing automation tools to boost cross-sell, upsell, and personalized communication.6. Collaborating with cross-functional teams—tech, design, compliance, and business—to deliver seamless digital insurance solutions.7. Monitoring performance metrics and insights to continuously optimize digital touchpoints and improve ROI across all channels.
Education
Insurance institute of india
Licentiate degree
2018
St. Xavier's College
Bachelor of Arts (B.A.)
2011 — 2014
ITM Group of Institutions
PGDM
2014 — 2016
Skills
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Team Management
- Photoshop
- Social Media
- Teamwork
- Customer Service
- Marketing
- Research
- Management
- Social Media Marketing
- Photography
- Sales
- Illustrator
- Drawing
- Logo Design
- Market Research
- Graphic Design
- Google Analytics
- SEO
- Digital Marketing
- Competitive Analysis
- Marketing Communications
- Business Strategy
- Analysis
- Marketing Strategy
- Google Webmaster Tools
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