Vivek P
Data-Driven Growth Marketer | 9+ Years Experience | Managed ₹50 Cr+ Ad Spends Across App & E-Commerce
- Role
- Co-founder at Martech Pro
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Vivek P
With over 9 years of experience in growth marketing, I specialize in scaling digital-first businesses across app and e-commerce ecosystems. My career has been defined by a strong focus on performance marketing, user acquisition, and revenue growth, driving ₹250M+ in digital sales while efficiently managing ₹50 Cr+ in marketing spends across channels.I’ve led full-funnel growth initiatives, from strategy and media planning to creative optimization, retention, and lifecycle marketing, leveraging data and experimentation to unlock sustainable business growth.My expertise spans- Performance Marketing: Google Ads, Meta, and Influencer Channels- Data-Driven Growth: CRO, funnel optimization, and campaign analytics- App Marketing: Paid installs, engagement, and retention strategies- E-Commerce Growth: Full-funnel marketing, scaling ROAS, and maximizing LTV- Team Leadership: Building and mentoring cross-functional growth and performance teamsWhat drives me is the challenge of turning data into decisions, creative ideas into measurable impact, and marketing investments into revenue growth.I’m always open to connecting with growth leaders, founders, and marketers passionate about scaling digital products and building meaningful customer journeys.
Experience
Co-founder
Jun 2022 — Present · Indore, IN
Education
Kendriya Vidyalaya
High School
V.I.T.S Indore
Engineer’s Degree
Skills
- Interviews
- Executive Search
- Sourcing
- Technical Recruiting
- Recruiting
- Talent Acquisition
- Internet Recruiting
- Contract Recruitment
- Applicant Tracking Systems
- Human Resources
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