Vivek Mohan Das
Product Analyst | Analytics & Funnel Optimization | SQL, Clevertap, GA4, Experimentation
- Role
- Associate Product Analyst at TripJack
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vivek Mohan Das
Product-focused Analyst with hands-on experience driving data-backed decisions across B2B SaaS and travel-tech platforms.I specialize in product analytics, funnel analysis, metrics design, and experimentation, partnering closely with Product Managers and Engineering teams to improve conversion, reliability, and decision quality.At TripJack, I own analytics implementation and reporting for core booking journeys, covering search → booking → post-booking funnels using SQL, GA4, Google Tag Manager, Metabase, and Elasticsearch. My work enables leadership teams to make confident prioritization decisions backed by clean, trustworthy data.I enjoy working in ambiguous problem spaces, breaking down noisy data, validating assumptions, and translating insights into clear product actions. I actively leverage AI tools to scale analysis speed, reporting, and documentation quality.
Experience
Associate Product Analyst
Jun 2025 — Present · New Delhi, IN
Owned end-to-end product analytics for the Hotel vertical, covering discovery, booking, and post-booking journeys.Led GA4 implementation via Google Tag Manager, defining event schemas, funnels, success metrics, and validating data through UAT.Built SQL-powered dashboards in Metabase tracking conversion rate, booking success rate, pending rate, DAU/MAU, AOV, and feature adoption used in leadership and sprint reviews.Performed funnel and drop-off analysis to identify booking failures and friction points, influencing product and engineering fixes.Used Elasticsearch (Kibana) to analyze API logs, booking errors, latency issues, and supplier-level discrepancies.Supported search relevance improvements (fuzzy logic, seasonal filters) through data analysis and post-launch impact measurement.Conducted post-release impact analysis for features and fixes to guide prioritization and iteration.Authored PRDs, defined success metrics, led UAT, and partnered with cross-functional teams in an Agile environment.Used Postman and SQL for API debugging and data validation.Leveraged AI tools (ChatGPT) to accelerate analysis, reporting, sprint documentation, and insight synthesis.
Education
Savitribai Phule Pune University
Bachelor of Business Administration, International Business
Savitribai Phule Pune University
Bachelor of Business Management - BBM, International Business
2018 — 2021
Lovely Professional University
Master of Business Administration, Business Analytics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.