Vivek Kumar

About Vivek Kumar

Product Marketing & Growth | Content Experimentation, GTM, and CX | Data-Led StorytellingI’m a strategic, detail-oriented Marketing Manager with 6+ years of experience driving growth through data-led strategy, experimentation, and customer-centric execution across e-commerce, FMCG, IT, and retail.At Amazon, I work on Prime marketing content and experimentation, where I’ve led 150+ initiatives across global locales, optimized high-visibility customer touchpoints, and supported product launches through end-to-end content and GTM strategy. My work spans acquisition, activation, and retention, with a strong focus on A/B/N testing, CX optimization, and measurable business impact.In a recent quarter alone, I launched 22 content experiments with a 73% win rate, including one of the strongest-performing Prime experiments in the past year—demonstrating fast ramp-up, high ownership, and strong experimentation judgment.Prior to Amazon, I consistently delivered results across industries—increasing brand awareness by 35%, improving client retention to 80%, and achieving 60–70% ROI on performance and brand campaigns. I’m comfortable operating at the intersection of strategy, execution, and stakeholder alignment, partnering closely with product, brand, design, and tech teams.I’m also passionate about using AI to improve marketing workflows, and I actively contribute ideas that help teams move faster, learn smarter, and scale more effectively—some of which are now being implemented with leadership support. Proficient in tools like Adobe Workfront, Asana, Trello, Amazon Ads, Amazon Content Symphony, Amazon MS3, Amazon LabNotes, Meta Ads, Google Analytics, Tableau, Wix, Canva, BrandFolder, Excel, SharePoint, AI (Chat GPT, Claude, Gemini, Cedric, Ampere, etc.).I’m looking for opportunities where I can drive growth through smart strategy, compelling content, and strong team collaboration, while continuing to build scalable, customer-first marketing systems.

Experience

1. Product Marketing Manager

   Amazon

   Oct 2025 — Present · Bengaluru, IN

   EU Markets:Key Achievements- Delivered fast impact within first 15 days, launching 4 content experiments with 3 statistically significant winners, including one of the largest wins in the past year- Launched 22 Prime content experiments in a single quarter, achieving 16 winning variants with a 73% win rate, directly contributing to improved acquisition, activation, and retention outcomes- Recognized for strong experimentation velocity and quality, consistently balancing speed with customer-centric decision-making- Actively contributed to AI-driven workflow improvements, proposing high-impact feature ideas that were endorsed by the manager and are being implemented by the team.Day-to-day Responsibilities- Develop and execute Prime marketing content strategies across acquisition, activation, and retention swim-lanes to influence customer sign-ups, early benefit usage, and long-term member value- Design and launch A/B/N and hypothesis-driven experiments across desktop and mobile touchpoints to optimize Prime value communication and improve customer experience- Analyze experiment performance using Prime, GCCP, OPS, and CS metrics, translating insights into scalable content optimizations and CX improvements- Own and manage high-visibility Prime content locations (full pages and micro-slots), ensuring accuracy, clarity, and consistency across customer journeys- Partner cross-functionally with Product Managers, GPX, and Brand (D1) teams to support product launches, promotions, and content updates- Drive a culture of rapid experimentation, launching and iterating on new tests weekly—from micro-copy and visual tweaks to full experience redesigns.

Education

• Shanti Business School

  PGDM, Marketing

  2018 — 2020

• Marwari College, Ranchi

  Bachelor of Business Administration, Marketing

  2015 — 2018