Vivek Kumar

About Vivek Kumar

With 12 years of extensive experience in digital marketing, specializing in Google, Facebook, and Marketplace advertisements, I bring a wealth of knowledge and expertise to the table. My journey in this dynamic field has been marked by a passion for driving results and staying ahead of the curve.In addition to my proficiency in traditional digital advertising, I have a deep understanding of app marketing and app store optimization (ASO). My hands-on experience in app marketing encompasses both user acquisition and retention strategies, ensuring sustained growth and engagement across various apps.Moreover, I\'m well-versed in utilizing CRM tools like Moengage to personalize user experiences and foster long-term relationships with customers. Furthermore, I have extensive experience with MMP platforms such as Firebase, Appsflyer, and Branch IO, enabling me to effectively track and optimize app marketing campaigns for maximum impact.Driven by a commitment to innovation and continuous improvement, I thrive on challenges and opportunities to push boundaries in digital marketing. Let\'s connect to explore how my diverse skill set can help drive your digital marketing initiatives to new heights.

Experience

1. Senior Manager Performance Marketing

   PUMA Group

   Apr 2023 — Present · Bengaluru, IN

   Passionate about driving results and growth in the dynamic world of digital marketing, I lead the charge in managing and expanding paid marketing efforts for Puma India across diverse marketplaces. With a strategic approach and a keen eye for market trends, I orchestrate targeted campaigns to elevate brand presence, drive conversions, and maximize ROI.#PumaIndia #DigitalMarketing #PaidMarketing #MarketplaceStrategy #peopledevelopment

Education

• Bangalore University

  Bachelor's degree

• MIT School of Business

  Master of Business Administration (MBA), Management