Vivek Kumar

About Vivek Kumar

Over 7+ years of experience in Business Development with a demonstrated history of working in the Retail, Hospitality, E-Learning and E-commerce industry.Skilled in Microsoft Word, Market, Management, Teamwork, Team Lead and Marketing. • Expertise in creating effective Sales strategies and high impact promotional campaigns for Sales. • Expertise in formulating brand activation and product promotion strategies, marketing communication plans for new product launches and to harness existing products for Sales. • Skilled in preparing Sales & Marketing plans and identifying & formulating strategies to reach out to unexplored markets for business expansion and capitalize on organizational growth opportunities. • Competent in defining effective business solutions with an aim to improve customer contentment and reliability to generate leads with repeat & referral business. • Expertise in creating Flipkart and Amazon Ads Campaign and its optimization for better ROAS or ROI. Expert in catalogue creation in terms of keywords and content richness. • Worked across different categories, Apparel, Lifestyle, Beauty, Personal Care, Household, Audio, etc to name a few. • Currently, I am taking care of Auto Accessories vertical of GoMechanic Brand.

Experience

1. Deputy Manager - Ecommerce Growth

   GoMechanic.in

   Feb 2022 — Present · Gurugram, IN

   End to end management of all the marketplaces such as Flipkart, Amazon etc. to deliver strong revenue growth in line with monthly & annual business targets.*Review all market place portals & formulate overall growth plan of action to boost sales & product visibility.*Forecasting and executing monthly/annual sales targets. Review Product listings, existing catalogue quality & POA for better ranking & more visibility (organic & paid).*Review current paid campaigns on Amazon(Sponsored Product, Sponsored Brand & Sponsored Display), Flipkart(PLA & PCA) & other market place & drive overall customer experience.*Analyzing market trends according to customer demand, competitors offering and recommendation for introducing new & top selling products in similar category.*Planning Promotion activities, advertisement campaigns and brand boost activities for exiting channels.*Cross functional working with various departments (Finance, Purchase, Ware-House, Graphics & New Product Development).*Ensure accuracy/high quality of content on all platforms. Monitoring sales returns and Account Health. Dispute and Discrepancy management.*Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment.*Constantly engage with existing marketplaces and build strong relationships with market place SPOCs & category managers to drive higher preference for our brand.* Active involvement in the launch of the Private Label Brand on Ecommerce websites, design creatives, R&D for new product initiatives, developing a network of vendors.*Handling a team of executives for smooth functioning of task such as Catalog Creation, A+ Content for Amazon Listings, RPD for Flipkart Listings, Creating FBF & FBA Consignments, Amazon Seller Flex etc. to increase the RU, thus resulting in better growth.

Education

• DAV College, Jalandhar

  Bachelor of Science - BSc, Science

  2012 — 2015

• SP Smart School, Jammu

  Non Medical, Science, 1st Division

  2010 — 2012