Vivek Kumar

About Vivek Kumar

Strategic Marketing Leader | Brand Builder | Collaborative InnovatorAs a Deputy Manager at IndoBevs, I drive brand visibility and lead cross-functional teams in designing cutting-edge product launches and marketing strategies that align with dynamic market trends. With a Bachelor of Commerce in Accounting & Business Management, I blend analytical rigor with creative execution to deliver measurable impact.Core Expertise:1. Strategic Marketing Management: Crafting data-driven campaigns that amplify market presence and foster brand loyalty.2. Media Buying & Partnerships: Negotiating high-impact sponsorships and optimizing ad spend for ROI-driven results 3. In-Store & Below-the-Line Marketing: Executing localized, trend-responsive activations that resonate with consumers.4. Budget Efficiency: Delivering 360° campaigns under budget while maintaining quality and scalability.5. Collaborative Leadership: Empowering teams to innovate through open communication and shared ownership of goals.At IndoBevs, I’ve spearheaded partnerships that elevated brand sponsorships and pioneered cost-effective campaigns to strengthen our competitive edge. My passion lies in bridging creativity with strategy—whether scaling new products or mentoring teams to thrive in fast-paced environments.Committed to lifelong learning, I stay ahead of industry shifts to ensure our marketing initiatives remain agile and future-ready. Let’s connect to explore synergies in brand growth, leadership, or innovation!Open to: Collaborations, industry insights, and opportunities to drive impactful storytelling in the beverage sector.Follow me for insights on Brand Growth, BTL Strategy & Beverage Marketing.

Experience

1. Founder

   Valuecraft Marketing Consulting

   Nov 2025 — Present · New Delhi, IN

   Founded ValueCraft Marketing Consulting, focusing on emerging and challenger brands. • Specialized in translating marketing intent into retail performance through structured GTM design. • Enhanced distributor discipline and developed conversion-focused visibility planning strategies.

Education

• Maharshi Dayanand University

  Bachelor of Commerce (B.Com.), Accounting and Business/Management

  2011 — 2014

Skills

• Management
• Business Coordination
• Recruiting
• Business Development
• Executive Office Administration
• Human Resources
• Negotiation
• Project Coordination
• Administrative Assistance
• Team Management
• Customer Service
• Training
• Microsoft Office
• Administration