Vivek Kumar
Senior Marketing Associate @BeatO
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Associate @BeatO
Gurugram, IN
Responsible for driving customer engagement, retention, and revenue growth through CRM, CLM, and LTV management. Improved click-through rates (CTR) by 43% through personalized targeting, journey optimizations, and campaign experimentation across Email, SMS, WhatsApp, and App Push channels. Increased customer lifetime value (LTV) by 15% by enhancing user retention, optimizing customer journeys, and increasing repeat purchases. Collaborated closely with product, marketing, and analytics teams to reduce churn and maximize user engagement.
EDUCATION
Magadh University
Bachelor of Commerce - BCom (Hons.), Accounting and Finance
ABOUT VIVEK KUMAR
As an experienced Growth & Retention Specialist with 4.5 years of hands-on expertise in App Marketing, CRM, and Customer Lifecycle Management, I’ve successfully driven user acquisition, improved LTV, and built highly engaging customer journeys across multiple platforms.My core strengths include:CRM Strategy & Automation (WebEngage, MoEngage, Clevertap)App Analytics & Attribution (AppsFlyer, Branch)Customer Lifecycle Management (CLM)Retention Campaigns (Email, WhatsApp, Push, In-App, SMS, RCS)LTV Optimization & Cohort AnalysisI’m passionate about building data-driven, user-first strategies that deliver long-term growth and business value. Actively seeking new opportunities to contribute my skillset in high-growth startups, D2C brands, SaaS, or fintech ecosystems.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.