Vivek Kaushik
Marketing- Genuine Motorcycle Accessories @Royal Enfield
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WORK HISTORY
Marketing- Genuine Motorcycle Accessories @Royal Enfield
Gurugram, IN
Planning and execution of Visual Merchandising implementation across India markets.• Go-to-market strategy for Royal Enfield Genuine Motorcycle Accessories for new motorcycle launches, and readiness on B2B and B2C channels for the launch in India, and international markets.• Ensure seamless integration of Royal Enfield Genuine Motorcycle Accessories in India and international marquee rides and events, like Motoverse, EICMA, and NEC.• Create and maintain product B2B communication via Flipsnack and other IT-based tools.• Maintain and update Genuine Motorcycle Accessories content on B2C flipbook, websites, and manage the agency.• Retail branding planning for India and international markets, and quarter-wise POSM planning and execution for Royal Enfield stores and dealerships.• Handling photo and video shoots, thematic films for Genuine Motorcycle Accessories at the time of new motorcycle launches in India, and international markets.• Handling the marketing budget of INR 12 cr for the current financial year for the Royal Enfield Genuine Motorcycle Accessories business.
EDUCATION
Rajasthan Technical University
Master of Business Administration (M.B.A.), Marketing/Marketing Management
SJB
High School, Science
SKILLS
ABOUT VIVEK KAUSHIK
Accomplished Brand Marketing professional with 10+ years of extensive experience inbrand management, campaign development, and strategic planning across diverseindustries. Proven track record in executing successful ATL and BTL campaigns,enhancing brand visibility, and driving product launches both domestically andinternationally. Expertise in media planning, budget optimization, and agencycollaboration to deliver impactful marketing initiatives. Adept at integrating digitalsolutions to elevate customer engagement and streamline communication channels.
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