Vivek Kapadia

Marketing Manager @ICICI Bank

Mumbai, IN

Campaign Design: Design end-to-end digital campaigns basis the identification of relevant customer segments, designing communications and external/internal opportunities. Analysis and modification of campaigns basis campaign conversions achieved• Strategic Solutions: Creating micro-segmentation to design personalized solutions for the next best product and experience for ICICI Bank in the Personal Finance domain – including Retirement Planning, Contingency Planning, Emergency Funding, Tax Planning.• Data Analysis and Insights: Leverage relevant quantitative and qualitative data to map customer cohorts to design engagement programs. Defining logical matrices which facilitate movement from one life stage to another and the variance in products as this transition occurs• Copy Writing: Writing engaging pieces of content through Notifications, Website Landing Pages, SMS, E-mail for marketing objectives. Briefing marketing agencies about the content and verifying content according to Brand/Content guidelines

Welingkar Institute of Management

Master of Business Administration - MBA, E-Business, Marketing/Marketing Management, General

Vidyalankar School Of Information and Technology

Bachelor of Science (BS), Information Technology