Vivek Joshua
Leading Ecom & AI Marketing@Samsung | IIM Bangalore
- Role
- Head Ecommerce Experience & Ai Marketing at Samsung Electronics
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vivek Joshua
The future of eCommerce is being rewritten and I’m excited to help shape it.At Samsung, I lead the next wave of growth across eCommerce for mobile and ecosystem products, where AI, data, and creativity are redefining how people experience technology online.Having led integrated marketing across Samsung’s entire portfolio (flagships, mass phones, ecosystem products) and growth marketing at Paytm for the last decade, I\'ve been able to develop expertise across every marketing channel, across the purchase funnel, from brand marketing to sales-led performance. I\'m excited for this new chapter where I get to build new frameworks to understand, define and measure KPIs across the AI-led consumer purchase journey and lead strategic iniatives to establish Samsung\'s leadership in this space!
Experience
Head Ecommerce Experience & Ai Marketing
Nov 2025 — Present
Spearheading the next wave of eCommerce growth for Samsung, primarily on Amazon and Flipkart and other retail channels, where data meets creativity and AI transforms how people discover, decide, and buy.Building the foundation for a future where marketing moves from campaigns to conversations, from search to Gen AI optimization, from friction to delight, and from transactions to lasting relationships.Excited to help Samsung reimagine what’s possible in the new era of intelligent, personalized commerce.
Education
Indian Institute of Management Bangalore
Post graduate programme, Business Administration and Management, General
2014 — 2016
Anna University Chennai
Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering
2009 — 2013
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