Vivek H.
OneOrigin | HigherEd | A.I & Cognitive Computing | Digital Transformation
- Role
- Senior Digital Marketing Executive at OneOrigin
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Senior Digital Marketing Executive
Jun 2024 — Present · Bengaluru, IN
Own end-to-end marketing operations and demand generation across multiple AI-driven products supporting global outreach initiatives.• Lead campaign strategy, setup, execution, and optimization using Salesforce, SendGrid, Google Analytics, and Make (Integromat).• Drive continuous improvement in lead quality and conversion rates through advanced segmentation, persona-based targeting, and structured nurture journeys.• Coordinate with regional marketing, sales, and product teams to manage event-driven campaigns (EDUCAUSE, NACAC, AACRAO) and post-event campaigns.• Implement automated workflows for data validation, enrichment, and routing, significantly improving CRM hygiene and reducing manual effort. • Increased overall email engagement by ~30–40% through content optimization and design refreshes.• Improved MQL to SQL conversion by ~25% by refining nurturing strategies.• Reduced manual campaign setup and list processing time by ~40% through automation and documentation.
Education
Manipal Institute of Management, MAHE, Manipal
Master of Business Administration, Marketing
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