Vivek Gupta
Executive Director, Client Partner, NielsenIQ
- Role
- Executive Director Client Partner at NielsenIQ
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vivek Gupta
PERFORMANCE-DRIVEN | AWARD-WINNING | GROWTH-FOCUSED | VISIONARY BUSINESS LEADERBusiness Analytics Leader with experience steering strategic market research with expertise in combining art & science to uncover insights that drive brilliant marketing outcomes. My competency has been in retail audit insights, consumer panels, product innovation launch tracking, route-to-market solution, price and promotion, and geospatial exercises for consumers.SUCCESS STRATEGYWith a remarkable career spanning over 18+ years, have played an instrumental role in driving growth and progress of various organizations. What truly sets me apart as a leader in research, insights, and analytics is my expertise in leveraging long term category knowledge, insights on price and promotion, revenue growth management, and analytics to provide invaluable support to clients, particularly in the realm of key retail stores audit and census. I bring immense value as a specialist in crafting cutting-edge retail analytics and consumer analytics, employing RFM concepts to optimize resources, enhance scalability, and unlock untapped potential. My track record boasts of undeniable success in assisting esteemed premium brands such as chocolate, soft drinks, biscuits, salty snacks, skincare, and home and personal care. By defining effective route to market and guiding companies in targeting the optimal selection of stores, I have consistently played a pivotal role in driving their success.STEADY TRACK-RECORDAs an out-of-the-box thinker, I define distribution strategy for deciding the target set for retail stores by weight distribution as part of insight generation. Throughout my career, I excelled at empowering premium brands to increase ROI while working on price and promotions. I collaborate with key decision-makers, govern business communications, and lead complex environments. I foster innovation, orchestrate work processes, and instill confidence among top management, board members, and stakeholders. Demonstrated strong people management skills to lead and mentor cross-functional teams, leading to stimulating top-flight team performance.SPECIALTIES:Distribution Strategy | Price & Promotion Strategy | Business & Revenue Growth | P&L Management | Balance Sheet and Cost Management | Sales Oriented Mindset | Route to Market | Retail Business Analytics | Client Centricity | Revenue Growth Management | New Product Launch | Team Management
Experience
Executive Director Client Partner
Jan 2025 — Present · Mumbai, IN
Education
MBA, West Bengal University
Marketing and IT
The University of Georgia
Principles of Marketing Research
Birla Institute of Technology and Science, Pilani
Post Graduate Diploma in Business Analytics (PGDBA), Advance Statistics, Predictive Analytics, Python, Tableau, Retail Analytics, Marketing Models
Skills
- Negotiation
- Microsoft Office
- Team Building
- Microsoft Word
- Team Leadership
- Project Management
- Leadership
- Marketing
- Strategic Planning
- Public Speaking
- Customer Service
- Microsoft Excel
- Powerpoint
- Teamwork
- Research
- Time Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.