Vivek Gottapu
MarTech |Veeva CRM | OCM |Digital Platforms |
- Role
- Lead Product Manager at Dr. Reddy's Laboratories
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Vivek Gottapu
I have an overall 10 years experience as a product owner implementing CRM suite (Veeva CRM, Salesforce & Phyzii ),Omni Channel Engagements for both Rx and Institutional markets across India and emerging. markets(Thailand,Malaysia,Vietnam, Philippines,Australia,Colombia & Brazil)and working on platforms like Salesforce, Service Now, Jira,Confluence & Monday.com.At Dr Reddy\'s I\'m part of the Digital Process Excellence team and responsible for Automation & Implementation of CRM Solutions for Institutional Markets & spearheading MarTech products implementation like Salesforce Marketing Cloud aligning with Omni Channel Marketing strategy.I manage the CRM Help desk, Digital Application like DAM approval workflows & campaign orchestration tools like Eloqua and SFMCI work closely with the Commercial excellence, Marketing, Data Analytics & OCM teams & also train the field force and marketing team on various initiatives and new modules which we roll out as part of CRM and Salesforce Marketing Cloud platforms.Get in touch we can geek about Automation platforms, Tech stack and Customer experience & OCM tools
Experience
Lead Product Manager
Oct 2025 — Present · Hyderabad, IN
Education
Jawaharlal Nehru Technological University, Kakinada
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
2011 — 2015
Skills
- Sales Operations
- Product Management
- Content Management
- Business Development
- Business Planning
- Operations Management
- E-Commerce
- Lead Generation
- Exceeding Targets
- Sales
- Sales Management
- Communication
- Cold Calling
- Customer Relationship Management (Crm)
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