Vivek Goel
Manager @Maruti Suzuki India Limited
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WORK HISTORY
Manager @Maruti Suzuki India Limited
Lucknow, IN
Entrusted with the responsibility of managing a yearly book size of approx. 150cr annually and ensuring consistent growth. Mentoring a team of 54 dealerships (34 ARENA & 20 NEXA), 6 Distributors and MSIL Vendors• Devising and implementing strategy to drive accessory sales through dealerships from all possible areas (Showroom/Workshops/True Value/Distributors) and ensuring business profitability thru target achievement• Identify new engagements, and ways to drive future business across all areas.• Created sales plans, forecasts for each product and territory (based on historical data, market trends, promotional strategy and sales effort); and sales promotion plans • Planning wholesale and retail as per vehicle; forecasting demand as per regional model wise vehicle plan and product wise potential• Training & development of dealership manpower’s • Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; • Formulating the new concepts and take area wise initiatives for increasing sales and build a robust system to sustain.• Launching BTL/ Marketing Campaigns for creating excitement for customers• Ensuring biz growth thru cross functional coordination• Inter-State Festive Projects enhancing Sales during Regional Festivals• Problem Solving Skills related to Customer handling and customer satisfactionACHIEVEMENTS• Exceptional achievement in increasing MSGA retail from 50cr annually to approx. 150cr retail annually in 6 years.• Appreciated by management for doing highest accessories sale from workshop PAN India. • Awarded Best Region (UP) for highest accessory sales from workshops, thrice in 4 years. • Awarded with EO trophy (Executive Officers) 3 times for Quarterly based performance.• Appreciated by management for ensuring growth of key dealers in Accessories per Vehicle by more than 100% in last 5 years• Acknowledged by management for ensuring healthy retention of channel partners
EDUCATION
RKDF IST
Bachelor of Engineering (B.E.), ELECTRONICS ANND COMMUNICATION EGINEERING
BIMM
Master of Business Administration (M.B.A.), Sales & Marketing
BIMM
PGDM, SALES & MARKETING
ABOUT VIVEK GOEL
Achievement-driven professional with over 10 years of experience across industries including Automobile and Telecom. Extensive exposure to a gamut of functions including business development, sales & marketing, channel network establishment & administration, retail operations and client relationship management. Proven excellence in managing business operations with focus on top-line and bottom-line performance and skills in determining company’s mission and strategic direction as conveyed through policies and corporate objectives. Adept in stakeholder management and working with cross-functional resources ensuring optimal performance. Resourceful in managing high turnovers and conceptualizing strategies for increasing sales, thus contributing to higher revenue.Highly skilled in Sales & Marketing, Business Development, Channel Management,Inventory Management, Team Management, Retail Operations, Key Account Management, Training & Development, Product/Category Level Planning, Market/Competitive Analysis. Well versed with market practices in States like UP,MH.Team player with leadership skills and ability to work across several functions.
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