Vivek G

About Vivek G

Significant Career Achievements:Strategic Campaign Development: Successfully spearheaded the development and execution of high-impact marketing campaigns that resulted in a 30% increase in brand awareness and a 20% growth in customer acquisition.Digital Transformation: Led the digital transformation initiatives, implementing cutting-edge technologies and data analytics tools that optimized marketing performance. This resulted in a 25% improvement in marketing ROI.Market Penetration: Achieved successful market penetration in new demographics through innovative market research and product positioning, resulting in a 15% expansion of the customer base.Cross-Functional Collaboration: Fostered effective cross-functional collaboration by establishing strong relationships with sales, product development, and customer service teams. This streamlined communication and led to a 40% increase in overall team productivity.Areas of Special Expertise:Data-Driven Marketing: Proficient in leveraging data analytics and market insights to formulate data-driven marketing strategies, ensuring targeted and impactful campaigns.Brand Management: Expertise in building and managing brand equity through consistent messaging, creative branding initiatives, and ensuring brand alignment across all marketing channels.Digital Marketing: In-depth knowledge of the latest trends and tools in digital marketing, including SEO, SEM, social media marketing, and email marketing, to maximize online presence and engagement.Customer Experience Optimization: Dedicated to enhancing customer experience through personalized marketing efforts, customer journey mapping, and continuous feedback loops to adapt strategies for optimal results.Leadership and Team Development: Proven leadership skills in building and nurturing high-performance marketing teams, fostering a culture of innovation, collaboration, and continuous learning.

Experience

1. Head of Digital Marketing

   Rapidit Inc

   Nov 2013 — Present

   Scaling on Marketing strategies for the Organization, global SEM strategies and best practices for the organization Developing strategy, standards and best practices for scaling our paid search channel, in form of playbook, training sessions, and informal discussionsIdentify improvement opportunities in SEM growth and efficiency,(e.g. account build-out, audience targeting on web and mobile platforms), through performing tests, aligning with other relevant channel owners, and detailing out needs for additional tools (3rd party or in-house)Developing critical metrics and dashboard to measure campaign performance and derive actionable insights.Working closely with local marketing teams to ensure best practices are implemented, execution is aligned, and campaign performance is optimized and ROI is achieved, while providing guidance and training whenever necessary.As a Subject-Matter-Expert, represent company in interactions with search engines and other external SEM experts to stay ahead of any changes and trends in the world of SEM.Rapid launching of SEM channel for new geographic markets, then transition to local team.Building out campaigns rapidly whenever company enters new markets, and optimize to best level possible without necessarily having local market/language knowledge.Preparing campaigns for transitioning to local team, including giving training to them.Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors, customers and business partners.Worked with ad agencies and freelancers, coordinated promotions for the launch of our sites or promotions conducted in partnership with advertisers.Responsible for the execution of marketing campaigns and communications (primarily for French consumer site as well as English site), following up on these projects, analyzing results and making recommendations.

Education

• JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA

  Master's degree

  2011 — 2013

• RV College Of Engineering

  Bachelor of Engineering - BE

  2002 — 2007